Markets today are noisy, and the market leaders take all.
Category leaders can often take 80% of the market share and market valuation, leaving everyone else fighting for the remaining 20%.
Achieving success up in a well-defined market is hard — as market leaders often take all.
Category leaders are everywhere. They stand out.
They lead in market share, usage and/or revenue.
(And the followers—less so.)
Ride sharing: Uber
Online search: Google
Social media: Facebook
(vs Instagram, SnapChat)
Productivity software: Office 365
(vs Google G Suite)
File storage: Dropbox
(vs Box, OneDrive)
Cloud services: AWS
(vs Azure, Google Cloud Platform)
Customer relationship management: SalesForce
(vs Dynamics 365)
(vs Android tablets)
The category strategy workshop process will define a new category that solves your unique problem.
Contact us to learn more about category strategy.