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  • Rob Green

PRESS: Madison Park Group and WorksMachine join forces to maximize M&A and investment outcomes

Updated: Apr 9, 2020

Unique partnership to drive operational, product, and revenue strategies for high potential companies.

SEATTLE (PRWEB) January 28, 2020

Madison Park Group (MPG), investment bankers for growth-stage technology companies, and WorksMachine, a strategic advisory firm for B2B tech firms, are partnering to deliver comprehensive advisory solutions to maximize transaction outcomes for high potential companies.

MPG has, in part, been successful due to its Strategy First approach to strategic positioning and external market analysis, which has enabled them to help dozens of technology companies realize hundreds of millions in untapped shareholder value over the years.

In partnership with WorksMachine, MPG plans to offer clients the same type of operational guidance that private equity firms do, but clients can now reap the benefits of this expertise before they bring in an institutional investor or strategic partner.

“Over the years, we’ve found that many of our clients – especially those who partnered with private equity firms that had deep operational experience – have achieved new levels of revenue growth and profitability and, hence, valuations by partnering with experienced technology executives. By providing our clients access to the right operational advice early on in the process through our partner, WorksMachine, our technology clients can create a clear and coherent strategy for optimizing value over the entire lifecycle of their company.” said Christian Vansant, Managing Director of Madison Park Group.

WorksMachine helps companies months before a transaction process begins, to refine their category, product, revenue generation, and operational strategies. Beginning with a forward-looking assessment process and a strategic exit plan, clients are able to then engage downstream with Madison Park Group and enter the transaction process from a position of maximum strength.

“We build on Madison Park Group’s Strategy First framework to address key strategic and operational issues well prior to the transaction process,’ said Rob Green, Managing Director of WorksMachine. “By working with the existing client management team, we’re able to build higher valuations and ensure that the banking process is more productive downstream.”

About: Madison Park Group. Based in New York City, provides comprehensive investment banking services for growth-stage technology companies: equity and debt fundraising, sell-side M&A advisory and buy-side M&A advisory. Sector focus includes enterprise software and SaaS, tech-enabled services, and other high growth-oriented technology sectors. Since founding in 2004, MPG has advised on over 150 M&A and capital formation transactions and generated nearly $6 billion of shareholder liquidity and growth capital for its clients.

About: WorksMachine. Based in Seattle, WA, WorksMachine is a strategic advisory firm for B2B tech companies. Lead by a group of seasoned experts, WorksMachine helps companies define their product, AI, and category strategies, accelerate revenue growth and reach funding milestones and exits. The team has participated in multiple exits in aggregate over $3 billion.

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